Kyron Clinical Imaging, Inc. Changes Name to Prism Clinical Imaging, Inc.

Healthcare software improves the quality of patient care, increases physician productivity and integrates clinical workflow

West Allis, Wisconsin - February 4, 2008 - Kyron Clinical Imaging, Inc. is now Prism Clinical Imaging, Inc., a name that better reflects the company's core mission of providing physicians with more effective and efficient treatment planning and management solutions for brain tumors, neurological disorders and other diseases through intuitive organization of imaging data in decks. Prism continues to be successful in its mission, and is growing. To accommodate expansion, the company has moved its corporate offices to 851 South 70th Street in West Allis, Wisconsin

"As a leader in the field of functional MRI and multimodality, multiparameter imaging, our new name provides a more accurate description of what we offer. The Prism name tells a story that Kyron could not. Our imaging studies offer physicians increased effectiveness in clinical interpretation and workflow efficiency. Physicians using Prism provide patients a safer treatment process," said Paul Schmelzer, Prism's President and Chief Executive Officer. "Prism provides clinical value you can see. We are excited by what Prism can offer to the future of healthcare."

Physicians and other medical professionals can see Prism at a number of conferences and tradeshows this year, but most immediately at:

  • Prism Workshop at Outpatient Outlook 2008: The Future of Healthcare. Prism will discuss the value of fMRI in clinical application and as an investment to enhance profitability on Tuesday, February 26, in Tucson, Arizona. To register, visit
  • Second Annual American Society of Functional Neuroradiology (ASFNR) Meeting from February 27 - 29 in Orlando, Florida. Prism will show, and members of its Medical Advisory Board will participate in exciting and practical panel discussions throughout the meeting.

About Prism Clinical Imaging, Inc.:
Prism Clinical Imaging, Inc. is a leader in the field of functional MRI and advanced neuroimaging. Prism software provides physicians with multimodality, multiparameter imaging for treatment planning and image guided treatment delivery. Intuitively organizing multiple series of anatomical, functional and physiological images in decks, the software allows for more effective clinical interpretation since the images are already registered for the physician. With the ability to establish critical spatial relationships in half the amount of time with twice the accuracy, physicians utilizing Prism deliver high-quality and safer treatment to patients, while optimizing clinical workflow. Prism, located in West Allis, Wisconsin, was founded by practicing professionals at the Medical College of Wisconsin. For more information, visit

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